Bakuchiol is a botanical ingredient derived from the seeds of the babchi plant. It’s potent enough to be considered as a natural alternative to Retinol.
Because its similarity to Retinol, bakuchiol helps instruct normal cell behavior, encouraging the natural renewal of the skin and boosting collagen and elastin production, also improves lines, wrinkles, and pigmentation without the side effects like redness and sensitivity. 

Ayelet Bakuchiol Fortified Night Cream is a retinol alternative, without the negative side effects.

Bakuchiol Benefits:

Reduce depth and appearance of fines lines and wrinkles
Improve elasticity and firmness of skin
Boost production of skin’s collagen and elastin
Acts as an antioxidant, protecting skin from free radical damage
Natural alternative to retinol, great for those with sensitive skin
Anti-inflammatory and anti-bacterial properties reduce the appearance of breakouts

Meadowfoam Seed Oil - Forms a protective barrier to prevent excessive evaporation of moisture maintaining skin fresh and dewy

CoEnzyme Q10 - is antioxidant which protects the cells in the skin from damage. its levels begin to diminish in the 30s. Its function is to rejuvenate the skin by invigorating skin cell activity, ultimately stimulating collagen and elastin production to give it firmness and elasticity. 

Complete ingredient list and full description here

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